The billboard featuring the tourist spot El Nido in Palawan won a top award in the recently-concluded Cannes Lions 58th International Festival of Creativity in France.
The ad compares the limestone cliffs of El Nido with those of Thailand and showed that it is cheaper for tourists to visit El Nido compared to similar destinations abroad.
The ad compares the limestone cliffs of El Nido with those of Thailand and showed that it is cheaper for tourists to visit El Nido compared to similar destinations abroad.
Created by DM9 ad agency, the billboard won the coveted Bronze Lion in the Limestone Billboard category at the French festival.
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