"It's more fun in the Philippines" will be used in international markets while the shorter "#1 for fun Philippines" will be the slogan for the domestic market.
DOT also announced that it will offer, from previous 21 days, a 30-day visas starting this year to "keep up with the competition."
So what is "more fun" to do in the Philippines?
DOT came up with the following examples on its newly launched campaign website: commuting, getting upstairs, and posting status updates, each featuring a scenic destination in the country.
It showed "commuting" as traveling by boat, "posting status updates" while underwater, and going up the "stairs," or the world renowned Banawe Rice Terraces in Ifugao.
The website said:
"Wherever you go in the Philippines, it's the Filipinos that will make your holiday unforgettable. Just ask anyone who's been here. In fact, Lonely Planet guidebook calls us 'among the most easygoing and ebullient people anywhere.
"Find out for yourself why it's more fun in the Philippines. And make the most out of your next vacation."
To know more about the new DOT campaign, click HERE.
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